AUM Care Group

Since 2010, Nirav has been a dedicated social care professional focused on enhancing the quality of life and independence of adults requiring support. His passion for improving care delivery in the UK and empowering his team has translated into significant health benefits for his clients. A strong advocate for best practices and shared learning, Nirav actively promotes diversity and inclusion within the social care field. His responsible leadership has played an instrumental role in raising industry standards, inspiring positive change, and setting a high benchmark for excellence—qualities that make him a valuable asset to the sector.

As Director of Sales for AUM Care Group, Michaela is committed to helping families access compassionate, personalised care that allows individuals to live with dignity, comfort, and independence. AUM Care Group specialises in live-in, domiciliary, and 24-hour care services, offering tailored solutions that enable clients to remain in the familiarity of their own homes.

Michaela is dedicated to empowering individuals to thrive. Recognized as one of the Top 100 Most Influential Women in the UK, she has spent over a decade working with vulnerable community groups. In February 2024, she received recognition from King Charles and spoke in Parliament, showcasing her passion and dedication to her work. As a vital member of the team, Michaela also develops contracts and tenders, ensuring that the operations team can effectively support families and deliver high-quality care.

With a strong focus on empowering individuals to lead fuller, healthier lives, Michaela ensures that AUM Care Group not only provides trusted, professional support but also fosters meaningful relationships with families. Under her leadership, AUM’s care services are designed to meet each client’s unique needs, enhancing their well-being and promoting independence.

Pranav is an accomplished marketer with over two decades of experience in the retail, hospitality, and real estate sectors. He has gained valuable insights by working for multinational corporations around the world. His notable expertise includes full P&L ownership of marketing and sustainability initiatives, driving customer engagement, and understanding the evolving needs of consumers.

Pranav's functional experience encompasses business setup and development across diverse geographies. His key competencies include market and consumer analysis, strategy development, identifying growth opportunities, and facilitating organizational transformation.

Sweety brings extensive professional experience from the telecom and retail industries, with a strong background in marketing, customer service, channel partnerships, audit and compliance, and P&L management. She has a track record of successfully developing and implementing effective strategies, optimizing business processes, and leading large teams to achieve organizational goals. Her outstanding people management skills have propelled her into the role of Human Resources Director, where she consistently engages her team and delivers ambitious yet attainable targets.

Purvisha is a committed professional with a passion for care and a talent for numbers has embarked on a transformative career journey that highlights her versatility and resilience. After completing her studies in Home Science, she explored the vibrant landscape of the United Kingdom, successfully establishing herself across diverse industries.