SweetTree Home Care Services appoints Advisory Board

SweetTree Home Care Services is to begin working with an independent Advisory Board.

In an industry first, the new board – made up of senior figures from within the health and care sector - will guide the company’s operations and development, evaluating its training and care provision.

Stuart Sanders, an experienced GP and founder of the Independent Doctors Federation, will chair the new board. He will be joined by Sue Smith, the former chief executive of Princess Grace Hospital, and Sonja Soeterik, consultant clinical neuropsychologist at The Royal Hospital for Neuro-disability.

Speaking about the appointment of the board, Mr Sanders said: “We are delighted to be working with SweetTree as we share their passion for providing exceptional, person-centred care. What is particularly exciting about this initiative is that we are creating an advisory model that can be followed by others.

“With this initiative, outstanding organisations led by SweetTree will be able to demonstrate how professional and dedicated care services can have a life-changing effect and improve their services.”

Barry Sweetbaum, managing director of SweetTree, believes opening the care provider to external scrutiny sets a precedent within the industry and thinks the move will help the company reach new levels. He said: “Our clients and their wellbeing are at the heart of what we do at SweetTree. We are continually looking at ways we can improve and enhance our services and have never shied away from breaking new ground to take innovative steps such as this.

“Each member of the board contributes different strengths, experience and specialisms, which will be invaluable to us and we are delighted to begin working with them.”

SweetTree provides domiciliary and live-in care to families throughout greater London and nationally.