100,000 care badges worn 'with pride' to recognise great work care workers and carers do

The CARE badge has reached a key milestone this week with 100,000 CARE badges having been purchased and delivered to those providing, receiving and supporting social care across the UK.

The CARE badge campaign was launched in 2019 to raise the public profile of social care and recognise the nine million care workers and carers helping others across the UK today.

A few days after the launch, the CARE badge was being worn by the Secretary of State for Health and Social Care, The Rt Hon Matt Hancock.

’It is high time to raise the profile of social care’

Minister for care, Helen Whately says: "Everybody knows how proud we are of the staff who make the NHS what it is, and we should take the same pride in our care workers. The CARE badge is one small way we can pay tribute to the hundreds of thousands of care heroes across the country who support our families and friends every day.”

Over a quarter of the UK population is either providing or receiving care outside of a hospital environment every day. This badge recognizes the amazing work carers do, often behind the scenes, in all weathers and with no regard for public holidays.

When the CARE badge was launched, the chief executive for Care England Professor Martin Green said: “They can be worn by people who work in care and those who support them to show not only that we work in care but our pride in the work that we do, the contribution that we make and the difference we make in people’s lives.”

Wearing the CARE badge is a unifying symbol of pride and quality in care and while the CARE badge is personal to every individual wearer, common benefits include:

• showing your involvement with and/or support of care in its many forms • building a team spirit within a widely distributed care community • a personal commitment to quality in care • an invitation to start conversations about care • to encourage recruitment and retention • to reinforce the size and importance of this often-overlooked community.

The Board of the CARE badge Community Interest Company says: “It is high time to raise the profile of social care and the esteem in which it and its participants are held. The CARE badge initiative has really taken off and we are very grateful to all those who have given it their support.”

For further information regarding the CARE badge initiative, please click here

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