Home care franchise launches national TV campaign

Bluebird Care has launched its first-ever national TV campaign with an emphasis on 'friendship, emotion and compassion'.

The advert shows a Bluebird Care customer who requires assistance with day-to-day tasks, which includes using technology to contact his family member.

This task has been a vital role many of the Care Assistants have undertaken throughout the COVID-19 pandemic, to ensure their customers remain connected to loved ones.

Bluebird Care which was established in 2004 and has over 200 offices nationwide, want to alert as many people who are in need of care and support, or those who may be considering care, to the care services the company provide.

The home care company partnered with Happy Hour productions to create the TV advert and it will be seen across many channels in the coming months.

Hannah Banfield, marketing and communications director at Bluebird Care, said: “It was important to us that our first national campaign conveyed our breadth of service with a focus on friendship, emotion, compassion and a family feel.

“The creative experts at Happy Hour used their experience to create a storyboard that we felt ticked all the boxes.

“We are really proud of our first ever TV ad, and we hope all our Care Assistants and all our team members at Bluebird Care feel a sense of pride when they see it on the TV. We are hoping this will be the first of many TV campaigns we will be able to launch.”

To view the advert click here

click here for more details or to contact Bluebird Care