Home care giant Bluebird Care appoints new managing director

National home care firm Bluebird Care has announced the appointment of a new managing director who used to work for Four Seasons Healthcare and now sees home care as 'the future of social care'.

Phil Pegler has joined Bluebird Care - one of the leading national brands in the home care sector with over 220 franchise offices across UK and Ireland – after working for Four Seasons Healthcare, where he was interim programme director.

Mr Pegler replaces Wayne Smith, Bluebird’s finance director, who was acting interim managing director during the last year.

Home care helped my family ‘stay in their own homes for longer’

Mr Pegler has worked as a care leader since 2011 - when he joined the home care provider Carewatch, as group chief executive and sees home care provision as ‘the future of the social care sector’.

Phil Pegler said: “I’ve seen on a personal level how home care services have enabled members of my family to stay in their own homes for longer and, more importantly, safely. This has given me a very useful insight into how good home care should be delivered and the benefits it can bring to so many people.

“Bluebird Care has over 30 offices rated as ‘Outstanding’ by the Care Quality Commission (CQC). This is an impressive achievement and is something I am keen to help our franchisees build upon.

"I look forward to working closely with the Franchise network to help drive the business to achieve even bigger things."

He added: “Bluebird Care has expanded its customer offering into areas of live-in care, specialist dementia care and end of life care services across many locations. I truly believe that Bluebird Care is now well placed to expand its reach even further across the UK and Ireland.”

Jennifer Sheets, chief executive and president of Caring Brands International, which owns Bluebird Care, said: “We are absolutely delighted to welcome Phil to Bluebird Care. He brings a wealth of experience, along with passion and huge insight into both the care sector as well as the franchise model.

“It is a very exciting time to be joining us - all of the team at Bluebird Care have shown immense commitment and focus during this pandemic. I especially want to thank Wayne Smith, finance director, for all his guidance and governance over the last year while acting in the interim managing director role.

"The resolve and persistence the Bluebird Care team has demonstrated positions us quite favourably for continued growth in the UK and Ireland.”

click here for more details or to contact Bluebird Care