Right at Home launches national recruitment campaign to encourage people into social care

Right at Home UK has launched a nationwide recruitment campaign designed to encourage more people to take up this “rewarding” career in social care.

The campaign, named New Year: New Career provides detailed advice on the opportunities, and will offer “clear lines” of progression as well as showing the benefits working in the social care sector has to offer.

Lucy Campbell, chief executive of Right at Home UK, said: “Many people don’t realise just how rewarding a career in care can be. CareGivers don’t just have the chance to make a real and lasting difference to the lives of some of the most vulnerable people in our society, but they also benefit from job security, fantastic training and career progression.

“There is often a perception that working in social care is a thankless task, with poor pay and conditions. At Right at Home, we know this not to be the case – as we offer clear lines of progression, pay well above the national average and provide the sector-leading training colleagues need to thrive.

The initiative comes after the announcement of a social care white paper by the UK Government, which was widely criticised for failing to address the recruitment crisis facing the whole social care sector.

As part of the campaign, a specially designed salary calculator will be launched to help prospective jobseekers understand the reward options available in different Right at Home roles.

They will also be given access to a careers quiz that will raise awareness of some of the different roles on offer, including in care, management or planning teams, and will match people to their ideal role based on skills and required responsibilities in a bid to tackle false perceptions of care work as ‘unskilled’.

Franchise offices will deliver presentations at local colleges, engaging with students as part of their extensive work in local communities across the UK. Website content will also offer advice on job applications, interview tips and career development.

Ms Campbell added: “In launching New Year: New Career, we hope to dispel these myths by shining a light on the invaluable work of social care staff across the country and help attract more people to this incredible profession.”

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