Home Instead partners with Birdie to 'radically improve' the lives of people needing care

Last Updated: 12 Oct 2022 @ 11:33 AM
Article By: Jill Rennie

Home care provider Home Instead has partnered with Birdie, a home healthcare technology platform, so more people can live “safely and happily” at home.

Max Parmentier, co-founder and chief executive of Birdie with Martin Jones, chief executive of Home Instead UK. Credit: Birdie.

Within the next 15 years, it is predicted that over one and a half million adults will need social care and this partnership with Birdie allows Home Instead to alleviate many of the administrative tasks that come with the industry’s regulation, making care providers’ work easier, more efficient, and error-free.

The Birdie home healthcare tech platform will be used to help the Home Instead network providers manage the entire care process, including care assessment, shift scheduling, employee payroll management, billing and analytics all in one place and help Home Instead's 10,000 care workers deliver quality care to over 16,000 people.

Martin Jones, chief executive of Home Instead UK said: “We recognise the role technology plays in improving lives and have been searching for an innovative partner that can support our growth.

“Birdie is leading the way in home healthcare and is the ideal platform for our network to continue delivering the highest standard of personalised care while scaling their care businesses.

“The intrinsic alignment between our organisation’s mission, value and ambitions cement our confidence that together, we can help expand the world’s capacity to care for even more people safely, and happily, at home.”

'This partnership with Home Instead is a meaningful milestone'

Additionally, Birdie’s open API provides the necessary flexibility to easily integrate with other apps such as Zoho, MyLearning Cloud and Smart Recruiter in Home Instead’s technology stack.

In creating this single source of data, Birdie helps standardise relevant data across the entire organisation while reducing the frustrations of having to work with multiple software programs and improving user experiences at the same time.

Max Parmentier, co-founder and chief executive of Birdie, said: “We created Birdie with the aim of radically improving the lives of older people at home. We do that by providing the best technology solution to homecare providers to deliver person-centered care efficiently.

“On average, 78 per cent of our partners save up to 15 hours per week on their day-to-day operations so more time can be spent on the care recipients.

“This partnership with Home Instead is a meaningful milestone in our journey to transform ageing at home. Their commitment to delivering quality care that is tailored around individual care recipients perfectly aligns with our mission and we look forward to working together to jointly expand our social impact in the world.”

The Home Instead franchise network has recently been awarded for its fourth consecutive year as the most recommended home care provider on homecare.co.uk and is currently the number one franchise in the Elite Franchise Top 100.

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