Cera is to step up its recruitment drive of employing 5,000 care workers in the UK in response to the 165,000 vacant roles in adult social care.
The majority of these roles will be on the frontline, providing healthcare services such as caring and nursing, in metropolitan areas including London and the West Midlands, as well as regional areas such as Lancaster, Warrington and Lanarkshire.
Applicants for professional carer roles do not need to hold specific skills or qualifications to apply for an advertised role at Cera.
Martin Warnes, director of carer acquisition at Cera said: “Given the decline in the number of posts filled in the care sector, we are taking urgent action. For too long, the social care system has been treated as the poorer sibling to the NHS.
“That’s despite the number of people over the age of 85 being set to double in the next 25 years and a large proportion of this ageing population experiencing long-term and multimorbidity conditions that require more complex care.
“We need to encourage more people to consider a meaningful career in care, which is why we are expediting the recruitment of 5,000 carers into the sector.
“At Cera, we have created and implemented technology which allows carers to spend more time with the people they care for rather than working on unnecessary and tedious administration."
Sixty seven per cent of Cera’s recent recruits were from outside the care sector, expanding the social care talent pool and giving thousands of people much-needed work during a cost-of-living crisis.
Cera delivers more than 50,000 healthcare visits to older and vulnerable people up and down the country every single day. The company has delivered more than 25 million healthcare-at-home visits since it launched.
“It doesn’t matter what stage of your career you’re at, if you’re reliable, empathetic and friendly, it’s time to consider joining the caring profession,” says Mr Warnes.
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