Oddballs launches new underwear range in support of dementia charity

The underwear brand Oddballs has launched a limited-edition range of underwear to raise money for Alzheimer’s Research UK.

The range, which has options for both men and women, features Alzheimer’s Research UK’s distinctive purple comet logo. The quirky underwear brand has a track record of supporting charitable causes, having raised over £650k for its partners over the last eight years.

Lucy Squance, director of Supporter Led Fundraising at Alzheimer’s Research UK, said: “We’re so pleased that OddBalls is supporting Alzheimer’s Research UK with this exciting underwear range.

“We absolutely love the designs, and we feel this is a fantastic way for people to support our vital cause.

“Too many of us have experienced the devastation of dementia, but thanks to the efforts of our incredible partners and supporters, we’re funding research that is bringing life-changing treatments ever closer for people living with the condition.”

The Alzheimer's Research UK range is available for purchase on the OddBalls online store, with £1 from every pair of underwear sold helping support dementia research.

Almost one million people in the UK are living with dementia and over half of people in the UK know someone affected by the condition. There are currently no treatments available in the UK to slow, stop or prevent the diseases, such as Alzheimer’s, that cause dementia.

However recent clinical trial successes, notably of Alzheimer’s drug lecanemab, have shown such treatments are within reach.

William Cooper, managing director at OddBalls, said: “We’re delighted to be able to support Alzheimer’s Research UK – an absolutely brilliant cause doing essential work. It will be amazing to see their supporters out and about, wearing the products and raising awareness for them too. We can’t wait to see what else this collaboration has in store.”

To see the new underwear range click here